Product Packaging Design

Product Packaging Design That Triggers Emotions

You may say that you get tempted only by the content printed on the package. However, the neuromarketers believe otherwise. And they may be right about the neurological response triggered as a result of seeing the colors and patterns. Neuromarketing is basically a concept of bridging between consumer behavior and neurology. According to this concept, a customer is more likely to buy a product if its packaging triggers positive emotions. In simple words, it is the concept of making the customer fall in love with the product at first sight.

Now, if you really want to do well with the sales of products which have to wait on the shelves to be chosen by the consumers, neuromarketing is the type of approach you will need to go with.

Color psychology
You want your product to pop for all the right reasons; and for this purpose you have to make sure that you are choosing the colors based on color psychology. It means that you just cannot go for the randomly chosen colors. You cannot pick the bright colors always. Instead, you are going to have to study your audience in order to find out what color appeals them the most. Moreover, there is a huge relation between the type of product and the color you choose.

A look at the main product
When it comes to packaging of the product, you tend to make sure that your package is fully ready to relay the information about the product to the customer. For this purpose, you print the labels and information related to the product. But then, displaying the authenticity and genuineness of the product is something which you cannot show through labels and printed information on the package. For this purpose, you can bring transparency in the package to let the customers see the product packed inside the package. Since customer like to see what they are purchasing, a peek into the package can serve the huge purpose.

Shaping the package
Although you can pick a gender-neutral package for your product if it promises to be beneficial, you can also pick the package design which would be completely based on what gender the product is made for. For instance, you can pick fully masculine or feminine esthetics based on the type of audience you are targeting. Female consumers are usually attracted to soothing colors and soft lines while male consumers are attracted to bold colors and angular shapes.

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